
Why CRM for Pharmaceutical Industry?
The Main objective of pharmaceutical industry is to build customer loyalty throughout the life time. They need to keep the entire customer details on single platform and that should be accessible on anytime anywhere. CRM for Pharmaceutical Industry plays a vital role to segregate a sales process on different level. It allows to do structured approach on sales , starting from Lead management till the product despatch sequence. The centralized CRM system maintains the profitable business data base which helps to increase the revenue and relevance of cross sell and up-sell offers